Even in 2025, thousands of small businesses are still struggling with social media. They post randomly, use outdated methods, and waste hours trying to keep up. Here are the top ten mistakes — and exactly how to fix them.
Posting Randomly Instead of Strategically
Consistency matters more than frequency.
Postrillo helps by letting you schedule posts weeks ahead.
Not Using AI for Content Creation
AI saves hours on captions, hooks, and prompts.
If you're writing everything manually, you're falling behind.
Ignoring Analytics
You can't improve what you don’t track.
Tools like Postrillo give you performance insights instantly.
Posting the Same Content Everywhere
Each platform has different content requirements.
Automation lets you customize posts instantly.
Not Using Hashtags Correctly
Hashtags still drive discovery — but only when used intentionally.
Relying on Only One Social Platform
If you only post on Facebook, you’re invisible elsewhere.
Cross-posting multiplies your reach.
Not Scheduling Content in Advance
Planning saves mistakes and keeps your brand consistent.
Ignoring Engagement and Comments
Posting is only half the job — responding builds loyalty.
Not Defining a Brand Voice
Your voice should feel consistent across all posts.
Doing Everything Manually
Automation exists for a reason.
Postrillo can cut your social media workload by 70%+.
Every one of these mistakes can be solved using automation, planning, and data. Postrillo gives you everything you need to avoid each mistake and level up your social presence.
